The Secret to a Video-Game Phenomenon

According to Simon Parkin (MIT Technology Review Magazine, June 14, 2013) “Markus Persson, the Swedish creator of Minecraft—a video game that has, in the four years since its initial release, become a 21st-century sensation, played in bedrooms and classrooms around the world—is something of a Zeus. More than 22 million people have paid to immigrate to his world and settle there (nearly three times as many as live in the gigantic multiplayer game World of Warcraft), be it on PC, smartphone, or video-game console”.